PokéDoké

PokéDoké, was a design concept for a food restaurant located in the busy bustling city center of Melbourne, Australia. PokéDoké offers customers healthy Poké bowls at an affordable price, made with only the freshest of local ingredients.

Project Lead (Solo)

Target Audience

Roles (Groups with similar goals)

•  Health conscious
•  People who are looking for good and affordable food
•  Poké bowl lovers
•  People looking to order a quick hearty meal to-go

Demographics

•  Age — Millennials that are 18 to 30 years old
•  Education — College students
•  Income — Has a limited budget monthly
•  Location — Located in Melbourne (CBD), Australia

Psychographics

•  Personality & Attitude — Adventurous, health-centric, independent
•  Values — Open-minded, health-first
•  Lifestyles — Active and outgoing, loves to hang out with friends and exploring new trendy places and is into sustainability and supporting local businesses

User Needs

“Users needs to be able to...”

•  Find out if PokéDoké delivers to their area
•  Find out if PokéDoké is open (and its operating times)
•  Order poké bowls online
•  Pick from a list of preset poké bowls and customise their orders (or build from scratch)
•  Provide a good user experience for the user on mobile (as most users will access the site / app using their phones)

Client Needs

“The website needs to enable the client to...”

•  To sell poké bowls online that will be delivered or served
•  Provide a system for order customisation
•  Communicate the freshness and availability of ingredients
•  Provide fast and efficient service
•  Explain what poké is to customers who has never had it

Content Requirements

“The user will be looking for...”

•  Operating hours
•  Delivery area (around Melbourne CBD)
•  Food menu
•  Images of menu items (including addons, etc.)
•  About us
•  Contact us
•  FAQ section

Functionality Requirements

“The user will be able to...”

•  Choose from a list of pre-made poké bowls
•  Allow for customisation of poké bowls
•  Create poké bowl from scratch
•  Add items to shopping card
•  Checkout items in cart
•  Track order status in real-time

Desktop Main Page

Mobile Main Page - Overall

Low Fidelity Mobile Main Page (Part 1) Image

Mobile Main Page (Pt. 1)

Low Fidelity Mobile Main Page (Part 2) Image

Mobile Main Page (Pt. 2)

Mobile Order Page

Mobile Customise Page - Overall

Low Fidelity Mobile Customise Page (Part 1) Image

Mobile Customise Page (Pt. 1)

Low Fidelity Mobile Customise Page (Part 2) Image

Mobile Customise Page (Pt. 2)

Low Fidelity Mobile Customise Page (Part 3) Image

Mobile Customise Page (Pt. 3)

Mobile Checkout Page

Mobile Payment Page

Mobile Order Status Page

Mobile About Page